Thinkinsulation
Awareness campaign promotes “green”
benefits of fiber glass insulation
Knauf Insulation's Thinkinsulation program is an awareness
initiative that promotes the energy efficiency and environmental
benefits of fiber glass insulation. Thinkinsulation is based
on the extensive array of research available that tells a
compelling story about the “green” advantages of insulation; for
example:
- Insulation installed in U.S. buildings saves more than 42
quadrillion BTUs of energy every year by making heating and cooling
more efficient.
- This translates into $10 billion in annual cost savings in
commercial buildings, while homeowners can see their utility bills
cut up to 48% with proper residential insulation.
- By reducing energy consumption, installed insulation cuts
pollution from the utility infrastructure, slashing carbon dioxide
emissions by 780 million tons every year.
- Fiber glass insulation is also environmentally sustainable
through its life cycle, using post-consumer recycled glass and
renewable resources (sand) in the manufacturing process.
Insulation manufacturers used 2.2 billion pounds of recycled post
consumer glass and blast furnace slag in 2004.
- Many of Knauf’s and other insulation products are certified by
the GREENGUARD Environment Institute, assuring indoor air quality
performance as well.
To provide a resource for homeowners and buyers,
builders, contractors, and architects, Knauf hosts a
Thinkinsulation website at
http://www.thinkinsulationusa.com/. The
Thinkinsulation.com website includes background on the green
benefits of fiber glass insulation, tips on types of insulation and
installation guidelines for homeowners as well as technical
information on energy codes and specification data for builders,
architects and specifying engineers. It also includes
information on programs like energy efficient home mortgages and
tax incentives for energy efficiency available through the Energy
Act of 2005.
The goal of Thinkinsulation.com is to be a clearinghouse for
information on fiber glass insulation and green building, as well
as a portal to the best green building sites on the Web. The
Thinkinsulation initiative includes a variety of marketing
materials available to contractors and builders through Knauf to
educate homebuyers and commercial building owners on the importance
of proper insulation to their pocketbooks – and the environment in
general.